Hi there,

I’d like to thank you for visiting my portfolio page and for your consideration of my previous work.

Below are some examples of projects and pieces I have produced with details alongside for your interest.


Brand Campaigns

A snapshot including some of the brands and corporations I have produced or managed creative campaigns & collaborations for:

Print Work


  • The proposal and complete ideation of our customer-facing magazines – I continue to design these bi-monthly; configuring the contents for each territory, collaborating with all teams across the business and managing the print jobs with external suppliers.
  • I’m the sole designer of our world-renowned Interior Blog Awards – Branding and creating from 2014-present including invitations, brochures, signage, presentations, website management and the physical awards.
  • I manage and maintain the order inserts and all packaging for each customer – The order inserts are our tri-fold booklets containing dynamic, intuitive marketing content alongside key transactional & returns info as a branded ‘cherry on the top’ of their experience with Amara and a visual reminder in their hand.
  • Monumental product catalogues, inspirational printed & digital lookbooks and countless content pieces for Amara’s marketing and editorial campaigns.


  • Edition #1 of our magazines proved to be a roaring success. By Edition #3, we were generating £100k of sales from the magazines and saw a rise in customer retention by 46% from a humble £2k print run. Most recently, my magazines have undergone a redesign; an increase to 44+ pages and growing from A5 from A4, ‘Decor & Design’ is now published on Issuu and Readly. Always an incredibly time-sensitive task, I built our latest edition in 3 days, compared to the 3 months previously assigned to our magazines.
  • The Interior Blog Awards have only ever grown in popularity and success with the branding and visuals always highly commended by guests and sponsors. Social coverage each year proves the campaigns are undeniably unparalleled from style and design points of view.
  • Since implementation of our order inserts, we’ve received so much positive feedback in customer surveys regarding the in-order communications, particularly praising the design and personalisation, securing ‘lifelong customers’ for Amara.


Digital Designs


  • Au fait with any and every sort of online/social/digital creation including experience with infographics, parallax pages, development wireframes.
  • Experience with digital creation platforms such as Amplience, Ceros & ZMags along with Conversant and Facebook Ads for PPC.
  • The creation of viral moodboards for the Maison et Objet trend & trade shows each buying season (pictured).
  • The regular updating and maintaining of onsite homepages and key touch-points in the transactional journey for customers.


  • Consistent, high-quality & fluid themes and branding from start to finish with each campaign.
  • Vast increase of conversion rate, site visits & social media engagement.
  • Ultimately, cementing Amara into the forefront of the online homewares industry – No matter the platform or channel.

See below for some YouTube-based examples of digital video designs:
An Introduction to Amara.
Student Interior Designer Of The Year.
DIY Christmas Advent Calendar.


Product Design


  • Designing to an open brief, concept development and holding focus groups.
  • Managing the relationships between our stakeholders, investment and production.
  • Hand-produced designs, digitised and performed quality control checks on sample products.


  • Every item has sold through entirely with eye masks proving a ‘viral’ success on social media.
  • My candles represent the company via corporate gifting strategies and are a staple in many hotels.
  • Towels affiliated with Real Madrid C.F. following a large VIP order.
  • The eye mask designs were rated an iBest Buy.


Event Designs


  • The branding and creation of Christmas campaigns along with the branding, stationery and signage for PR events. I am currently planning our buying strategy for 2021 Christmas along with the branding & visual approach!
  • Branding of all events such as the Amara Sample Sale, corporate functions and quirky PR &/or staff parties.
  • For our Christmas 2018 approach, I worked with a video production team and a grant from YT to storyboard our advertising campaign via YouTube bumper ads – Creating a tier of options to suit available budgets and desired outcomes.


  • Consistent, high-quality & fluid themes and branding from start to finish with each campaign.
  • High attendance to each PR event resulting in invaluable press coverage each season.
  • Solid, reliable relationships with various print houses and suppliers.

You can view the YT advertising campaigns here:
Create a Show-Stopping Dinner Party this Autumn.
Create a Show-Stopping Christmas at Home.

& Personal Development

DBS passed & consent gained to use these photographs.

  • Annually, I utilise my volunteer days to support a local school – See photos of their recent careers day above. Lots of eye masks were created!
  • I’ve voluntarily attended 10+ SVC professional development courses over the past few years.
  • I’m proud to hold a certification for Mental Health First Aid Lite. I am also Work Level 3 (VTQ) – EFAW First Aid trained and passed my 3rd refresher on 19th August 2020.
  • Each month, I edit & proof-read the online publication, Inspire Magazine.


Off The Wall!

I’ve had the pleasure of designing many weird and wonderful things over the years of working both for Amara and freelance – Including a fleet of racecars for Le Mans 24hr and festival wristbands, cricket bats, gold-foiled masquerade invitations, downloadable guides and entire wedding suites. Pitching my new ideas is something I’m incredibly familiar with, including presenting to the ops board/investors!

Something in particular that I’m still incredibly proud of – I launched the idea of a Wellbeing focus to Amara’s HR department in 2017.
100 Days of gym class tasters, mindfulness introductions, visits from healthcare professionals and a heightened awareness of staff wellbeing in general followed. For this, I designed and hand-produced 100 booklets in-house; the contents completely brought from inception to completion by myself.


In my spare time, I love to support small businesses, charities and individuals around the world through my blog. Despite having a small platform, I feel you can still make a worthy impact.


Thank you again for visiting my portfolio page!

Please note: This page is private and I would appreciate confidentiality to be upheld.